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www.edoctor.lk – Beginning of a new era in Lankan Social Media



Online Sri Lankan doctors may seem like one of the features we would only dream about a few years back, but now it has become a reality. 


www.edoctor.lk was launched last year by a group of dedicated Sri Lankan doctors. Their dedication and commitment had paved the way to the establishment of website www.edoctor.lk, which is not only a success but in a short time it has become very popular in social media circles in Sri Lanka .


Social media like Facebook, Tweeter, YouTube and LinkedIn are some of very popular sites among the youth in Sri Lanka. During past few months eDoctor has created lots of awareness among the young population regarding various health issues in an educational aspect, through these social media networks. In the present, most of these social media networks are being used to share gossips, photos and even sexual content, which youngsters spend hours and hours idling, in and out. eDoctor.lk has created a new era among these social media networks. Health tip posters designed by Sri Lankan doctors are posted in these popular pages. So while people spend time idling, they can spend few minutes to read these health tips and update their knowledge about current health issues or common health conditions. The newsletters published weekly have been attracting the young as well as the old, to read and update their health knowledge. eDoctor Facebook fan page is also enriched with Health Quizzes, Puzzles etc, often rewarding those enthusiastic winners. Though health is not a popular topic among the young generation, these types of activities have caught the attention of the young crowd to make them involve and actively participate in these competitions.
eDoctor.lk website carries valuable health related articles in the article portal which is also becoming popular according to the recent Alexa website statistics. Sri Lankan public can enjoy the luxury of being able to read online medical articles without making a hassle to download them. These articles are shared in all popular social media networks. Therefore the young generation get the chance of seeing these articles and going through them, which help to bridge the knowledge deficit on health, that was lacking among them after the O/L class. According to its motto, “Healthy life for a better tomorrow”, eDoctor team focuses their eyes on the ultimate goal of build up a “healthy nation in the future”.

 eDoctor YouTube channel is the latest addition to the social media network. It has been a habit of most people to watch various videos in YouTube. But, with addition of these health related videos which suits Sri Lankan public, there is always opportunity to have an audio visual health update. In these videos the health messages are described in a very attractive way to spread the correct health information to the public.

All in all, eDoctor team has made an impact on social media and will play a pivotal roll in making the it a health info hub, for 20 million Sri Lankans, as we step in to the era where world has become a cyber village. 

by Dr. Harsha Jayakody MBBS (Sri Lanka)

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